The Blog

A lack of colorful, feminine gym gear in the weightlifting world led to the creation of one of Europe’s most distinctive fitness brands. FittFaves combines performance with personality, offering...

Hylo Athletics was founded at a time when the world was standing still — August 2020, in the middle of the COVID-19 pandemic. For many, that moment was about pausing. For Hylo, it was about building....

Recently, Fidelity Fulfilment hosted a vibrant event together with the Giftware Association, Talking Tables, and Qalara — a day filled with great conversations, fresh ideas, and plenty of...

We’re proud to announce that Fidelity Fulfilment is the first fulfilment company to join the We Show The Salary initiative.

The giftware industry continues to evolve at pace, driven by shifting customer expectations, emerging sales channels, and growing operational pressures.To get a clearer picture of what’s shaping the...

The giftware industry has always been driven by creativity, sentiment, and storytelling. But as we step into 2025, industry leaders are warning that creativity alone won’t be enough to succeed. From...

What started as a personal lockdown project has become a heartfelt brand that brings comfort to hundreds of thousands. Rooted in the desire to find the right words during difficult times, this...

At DTC Live, Simon, Co-Founder and Director of Fidelity, sat down with Brent, International Distribution & Warehouse Manager at Tile, to unpack the evolving role of fulfilment in global e-commerce...

Meg Hawkins is the founder behind a thriving homeware and giftware brand. What began with a passion for hand-painted illustrations has evolved into an international name, recognized for its quality,...

Sometimes the best ideas are born around the kitchen table — literally. In 2012, the founder of Spice Kitchen launched the business with his mother as a creative retirement project. What started with...