Fulfilment built for wellbeing brands

Expert fulfilment for supplements, vitamins, and wellness products

Keeping your customers happy and healthy. From vitamins to protein powders, we handle your products with care, ensure compliance, and deliver on time, every time.

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What we do

Fulfilment

Your supplements and wellness products need careful handling - and reliable delivery. At Fidelity, we tailor our fulfilment to your brand’s exact needs. Whether you’re shipping vitamins, protein powders, or nutraceuticals, we make sure every order goes out accurately and on time. No delays. No mistakes. Just happy customers.

Transportation & Delivery

Getting your products to customers safely and quickly is crucial. We work with trusted carriers who understand the special requirements of health products. From local deliveries to international shipments, we focus on speed, cost-efficiency, and full tracking so you and your customers stay in the loop.

Inventory Management

Keeping stock levels spot on isn’t easy when demand fluctuates. Our smart Unify system syncs with your sales channels in real time. That means you avoid stockouts, reduce excess inventory, and always know exactly where your products are.
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Quality Control

Supplements deserve extra care. Our team inspects incoming products and handles returns with precision. You're in control - from relabelling to repackaging, we follow your brand guidelines to the letter. Fidelity makes sure your stock meets your quality standards, so your customers get exactly what they expect.

What sets us apart

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Subscription Box Fulfilment

Keep your subscribers coming back for more. We handle customised packaging, scheduled shipments, and reliable delivery, all designed to keep your subscription service running smoothly and your customers happy. From monthly vitamins to personalised wellness boxes, we make recurring orders effortless.

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Multi-Channel Integration

Grow confidently across all your sales channels. We keep your inventory synced and orders flowing, from ecommerce sites to retail stores and marketplaces. High volumes, seasonal surges, new product lines? No problem.

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Packaging & Kitting

Help your brand stand out with packaging that leaves an impression. Whether you need sample packs, product bundles, or branded inserts, our custom packaging and kitting services help you create unforgettable customer experiences that drive loyalty and repeat sales. 

Introducing Unify

Our proprietary warehouse management system, Unify, is designed specifically to handle the complexity and scale of modern fulfilment.

Unlike off the shelf solutions, Unify is built by fulfilment experts to deliver speed, accuracy, and flexibility, so you stay in control.

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Native EDI and API integrations

Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.

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Customisable workflows

Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.

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Real-time visibility

Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.

Flexibility, built in

Trusted by high-volume omnichannel brands

All in one place

Connect to multiple stores and platforms

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150+ platform integrations

with Fidelity's software solutions

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B2B, B2C, and Omnichannel

fulfilment solutions

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300,000 sq. ft.

of global storage

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Expert teams

in the UK, EU and US

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99% accuracy rate

with over 25,000 items shipped per day

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Full customer support

and easy onboarding

Made for You

Seamless fulfilment shaped around your brand.

Global Reach

Delivering growth across every market.

Don’t just take our word for it

  • "We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”

    Jake Portner
    Hylo Athletics
  • "We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."

    Zinzi Burg
    Zabi Hair
  • “We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”

    Marinde Duijker
    FittFaves
  • "Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."

    Brent Wrigley
    Tile (Life 360)

Over 150+ integrations

Link your sales channels and couriers in one place. Our system connects to over 150 platforms, couriers, retailers and apps, including Shopify, WooCommerce, and Amazon. And with our proproetary Unify software, real-time updates keep your orders flowing smoothly. This means fewer errors, faster deliveries, and more time for you to focus on growing your business.

More information

Have questions about our supplement fulfilment services? We’ve answered some of the most common queries to help you understand how we support your business every step of the way.

What supplement fulfilment services does Fidelity offer?

We provide end-to-end fulfilment tailored for vitamins, nutraceuticals, protein powders, and more. From secure storage and accurate pick.

How does Fidelity ensure product safety and compliance for supplements?

Our teams follow strict handling protocols to maintain product integrity. We’re experienced with regulations specific to supplements and wellness products, including labelling and packaging requirements to keep your brand compliant.ing to custom packaging and timely delivery, our services are built to support your unique product needs and customer expectations.

Where are your fulfilment centres located?

Fidelity operates strategically located fulfilment centres across the UK, US, and EU to help you deliver faster, reduce shipping costs, and meet demand across key markets.

We're ready when you are.

Find out how we help brands scale faster, smarter.
Use our quick no-obligation quote form, or speak to our team.