B2B Fulfilment Services

Order fulfilment for retail, wholesale, and distribution.

Fidelity's B2B fulfilment services are built to manage volume and meet strict delivery standards. Whether you're supplying retailers, partners, or global hubs, we make sure your orders get where they need to be - on time and in full.

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Retail & Wholesale Fulfilment

You need your orders delivered accurately, on time, and exactly to your retail or wholesale partners’ specifications. Our team takes care of every detail - from packaging and labelling to booking and scheduling -to meet those requirements consistently. With experience handling complex B2B workflows and major retailer standards, we keep your supply chain running smoothly and reliably.

Retailer Compliance

We understand how frustrating it is meeting the requirements of major retailers and distributors. With Fidelity, you don't have to worry, From labelling and packing to scheduling and booking, our team ensures every shipment matches routing guides and delivery windows. That means fewer delays, fewer chargebacks, and stronger relationships with your retail partners.

Bulk Storage & Handling

Our sites are set up to manage high volumes of inventory with speed and efficiency. Products are stored in bulk or pick-ready formats, with efficient handling for pallets and cartons. Whether you need overflow capacity, long-term storage, or prep for outbound delivery, we’ve got the infrastructure and processes in place.

Retail System Integration

Tired of order errors and delays caused by disconnected systems? We link directly with retailer platforms to streamline data flow and automate order processing. That means fewer mistakes, up-to-date stock info, and shipments labelled precisely to retailer standards, helping you avoid costly delays and chargebacks.

Dedicated Support & Customer Service

You deserve a partner that understands your business and logistics challenges. Our team provides ongoing customer service and a smooth onboarding process, keeping communication clear and timely at every step. We’re here to solve issues quickly and help your fulfilment run smoothly - so you can focus on growing your business.

Seasonal and Promotional Fulfilment

Seasonal peaks and promotional campaigns demand extra precision and speed. We provide specialised support for high-volume bursts, ensuring your retail and B2B orders are prioritised, accurately packed, and delivered on time. With spikes in order volume and changing delivery schedules, we adjust workflows and shipping plans to keep everything running smoothly. Our flexible approach helps you meet spikes in demand, without compromising quality.

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Why Choose Us

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25,000

parcels processed per day

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99%

picking accuracy

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300,000

sq. ft. of global storage

Introducing Unify

Our proprietary warehouse management system, Unify, is designed specifically to handle the complexity and scale of modern fulfilment.

Unlike off the shelf solutions, Unify is built by fulfilment experts to deliver speed, accuracy, and flexibility, so you stay in control.

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Native EDI and API integrations

Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.

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Customisable workflows

Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.

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Real-time visibility

Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.

Flexibility, built in

Trusted by high-volume omnichannel brands

All in one place

Connect to multiple stores and platforms

Made for You

Seamless fulfilment shaped around your brand.

Global Reach

Delivering growth across every market.

Don’t just take our word for it

  • "We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”

    Jake Portner
    Hylo Athletics
  • "We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."

    Zinzi Burg
    Zabi Hair
  • “We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”

    Marinde Duijker
    FittFaves
  • "Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."

    Brent Wrigley
    Tile (Life 360)

Our locations

International B2B Fulfilment

Managing international B2B and retail orders requires more than just shipping goods across borders. With strategic locations in the US, UK, and EU, we position your inventory close to key markets to reduce transit times and costs. Our experienced team handles all customs clearance and regulatory compliance, ensuring your shipments meet the specific requirements of each region. This multi-region setup not only speeds up delivery but also simplifies complex cross-border operations. Whether you’re expanding into new territories or serving global retail partners, we help you navigate international logistics with confidence.

Discover our international locations

150+ integrations

Fidelity's state of the art integration software seamlessly links together your web stores, e fulfilment, and shipping - giving you total visibility over the ecommerce order fulfilment process.

Value added services

Store Replenishment & Distribution

Retail doesn’t stand still - and neither do we. We support fast, accurate replenishment and distribution, helping you meet planogram deadlines, delivery windows, and retailer-specific requirements. Whether it’s high-volume restocks, rollouts for new collections, or short-notice campaigns, our experienced team ensures every shipment is packed, labelled, and dispatched on time.

Omnichannel Fulfilment

Managing multiple sales channels shouldn’t cause fulfilment headaches. At Fidelity, we make it simple to deliver consistently across retail, B2B, and DTC. Whether you’re supplying a major retailer, fulfilling store replenishment, or shipping direct to consumers, we keep inventory aligned and orders flowing through a single, streamlined system.

Still have questions about B2B and Retail fulfilment?

If you don’t see what you’re looking for, get in touch. Our team can walk you through the details, answer specific questions, and help you figure out the right setup for your business.

What B2B fulfilment services does Fidelity offer?

Fidelity offers full-service B2B order fulfilment, including inventory storage, bulk shipping, retail distribution, and store replenishment. We manage labelling, booking, and delivery to retailer and wholesale partners across the UK, EU, and US. Our operations are built to handle complex B2B workflows with speed and accuracy.

Where are Fidelity’s B2B fulfilment centres located?

Fidelity operates B2B and retail fulfilment centres in the UK, EU, and US. This multi-region setup allows you to store stock closer to key markets, reduce delivery times, and streamline cross-border shipments—all with one partner.

Is Fidelity a good fit for high-volume retail fulfilment?

Yes. Fidelity’s infrastructure and processes are built for high-volume, high-throughput fulfilment. We handle large-scale B2B orders and seasonal surges without compromising accuracy or delivery timelines. Our team supports rollouts, restocks, and ongoing supply with the consistency your business needs.

We're ready when you are.

Find out how we help brands scale faster, smarter.
Use our quick no-obligation quote form, or speak to our team.