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Sports Footwear & Apparel Fulfillment

Specialised Sportswear Fulfillment, Tailored to Your Needs

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Streamline Your Activewear Fulfilment

Managing sports footwear and apparel requires precision, care, and an understanding of the unique demands of the activewear industry.

At Fidelity, we specialize in fulfilling a wide range of products, from high-performance footwear to seasonal athletic apparel. Our advanced Warehouse Management System (WMS) ensures real-time inventory tracking, so you can stay ahead of your stock levels and meet customer demand with ease.

Whether you're a specialist athletics brand or an established name in sports footwear, our fulfillment solutions are designed to support your growth.

eCommerce Fulfilment

B2B and Omnichannel

Warehousing Solutions

Returns Management

Software Integrations

International Fulfilment

Why Sportswear brands choose Fidelity

Our fulfillment services are customized to meet the specific demands of your sportswear business, ensuring that your products are delivered with the highest level of care and efficiency. Whether you're managing seasonal collections, complex footwear designs, or coordinating sales across multiple channels, our expertise in sports apparel logistics ensures your brand gets the attention it deserves. 

Inventory Management

Efficiently track complex apparel lines and seasonal collections with our advanced system, helping you avoid stockouts and manage your inventory with confidence.

Flexible Shipping Options

We provide a range of shipping solutions, from standard to express delivery, so that your customers get their sports gear exactly when they need it.

Omnichannel Fulfilment

Seamlessly manage sales across multiple platforms, including Amazon, Shopify, and your retail stores, ensuring consistent customer experiences.

Seasonal and Promotional

Fidelity is experienced in handling peak seasons and promotional campaigns smoothly - ensuring your products are available and delivered on time.

Over 150 Integrations

Our state of the art software connects seamlessly to your sales platforms - whether you're B2B or B2C, we make it simple to keep track of your orders all in one place. This integration eliminates the need for manual data entry, optimising the fulfillment process and minimising errors.

Our advanced systems ensure efficient order processing across multiple channels - crucial for fast-growing brands looking to expand their reach. 

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  • "Fidelity is part of our family, and part of our success story. They work closely with us, going above and beyond to ensure that each and every one of our customers and our retailers gets exactly what it is they've ordered."
    Monica Yianakis
    CEO, BOBUX INTERNATIONAL
  • “For us as a brand, it's really important to have a logistic partner who can advise us and we can outsource our complete logistics to, so we can focus on what we do best, and that's developing our brand.”
    Miranda Balk
    Muze Skincare

Globally capable, locally focused

Whether you’re B2B or B2C, Fidelity’s international warehouse locations and global distribution services efficiently connect you to your customers. As a multi-national supply chain solution provider, we support sellers and brand owners around the world.

UK Fulfilment →
EU Fulfilment →
US Fulfilment →

Reach new markets with Fidelity

Network of Global Locations: Our fulfilment sites in the UK, US and EU are strategically located to help you reach new markets. Whether you partner with us in one location or many, you can take advantage of the same high level of support from any of our hubs.

International Shipping Solutions: We partner with leading shipping providers across the globe. And with our expertise in international shipping and customs regulations, we help ensure compliance and efficiency in cross-border transactions.

Local Market Support: Our international teams are on hand to offer support in target regions, giving you strategic insights and in-country support for your global expansion.

Fidelity Team Circle

Returns Management for Athletics Apparel

Our rigorous quality control checks ensure that every item, from shoes to performance wear, is picked, packed, and shipped accurately. And with restock, refurbishment and recycling options, we streamline the returns management, making the process seamless for both you and your customers,

Omnichannel Fulfillment

For B2B and B2C

Reach your customers everywhere, with Fidelity. Whether you need goods fulfilled to retailers, wholesalers, or direct to your customers, our multi channel fulfilment solutions can help. From customer orders to large retail shipments, we accommodate a large range of shipping requirements. This includes specialist shipping methods such as:

  Multipack
  Pallet Shipments
  Special Delivery Instructions
  Custom Packaging

And for eCommerce sellers using multiple sales channels, we integrate with prominent platforms and webstores across the world; including Amazon, Bol.com, Wehkamp, and Groupon.

 

Let's work together

Whatever the size of your business, Fidelity has grown by flexibly supporting our clients' needs (it's the reason we still support them today).

So, if you're ready to take your business to that next level, speak to our team and discover how our experience and expertise can help your business thrive.

Take that first step towards better fulfilment for your business.