What sets us apart
Giftware Association Approved
The Giftware Association is at the heart of the UK's gift and home industry with over 70 unique years' experience. Our partnership shows our commitment to supporting Home and Gift brands - offering our support, expertise, and advice to members, and partnering with brands to help them grow.
Quality Control
With teams and facilities owned and operated solely by Fidelity, and an in-house tech platform that’s designed and developed by ecommerce operations experts, service excellence is really baked into what we offer at Fidelity. If your brand is about to get serious about strategic growth, we’re your secret to pulling it off with a hitch.
Partner for Global Growth
Your product is flying off the shelves and your B2B orders are rolling in faster than you can handle. You need to keep things sharp, simple and consistent when it comes to fulfilment. Fidelity is your one stop shop for one partner, one tech platform and one level or service whether your shipping in the US, UK or EU.
Native EDI and API integrations
Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.
Customisable workflows
Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.
Real-time visibility
Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.
Flexibility, built in
Trusted by high-volume omnichannel brands
All in one place
Trusted by high-volume omnichannel brands
Why Choose Us
150+ platform integrations
with Fidelity's software solutions
B2B, B2C, and Omnichannel
fulfilment solutions
300,000 sq. ft.
of global storage
Expert teams
in the UK, EU and US
99% accuracy rate
with over 25,000 items shipped per day
Full customer support
and easy onboarding
Made for You
Seamless fulfilment shaped around your brand.
Global Reach
Delivering growth across every market.
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"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding a third-party logistics providers who supports and can almost reinforce our brand’s mission.”
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"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."
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“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”
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"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock, orders, everything really, making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."
