What sets us apart
Beautifully Wrapped
Make unboxing part of the experience. We offer the option to use custom packaging, gift wrapping, and marketing inserts. Holiday launches, influencer kits, limited editions - our order fulfilment services help you create a moment your customers remember.
Built for Launches, Surges & Seasons
Stay flexible when it counts. From product drops to festive beauty kits, our operations scale with your schedule. We handle fluctuations without missing a beat, so your customers always get what they need, when they need it.
Extra Care for Delicate Products
Cosmetics deserve a gentle touch. Our teams are experienced in handling delicate items - so we can pick, pack and ship anything from glass bottles to limited-edition gift sets. Avoid needless returns, and keep your products looking flawless from shelf to doorstep.
Native EDI and API integrations
Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.
Customisable workflows
Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.
Real-time visibility
Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.
Flexibility built in
Trusted by high-volume omnichannel brands
All in one place
Connect to multiple stores and platforms
Why Choose Us
150+ platform integrations
with Fidelity's software solutions
B2B, B2C, and Omnichannel
fulfilment solutions
300,000 sq. ft.
of global storage
Expert teams
in the UK, EU and US
99% accuracy rate
with over 25,000 items shipped per day
Full customer support
and easy onboarding
Made for You
Seamless fulfilment shaped around your brand.
Global Reach
Delivering growth across every market.
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"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”
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"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."
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“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”
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"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."
