Muze: Sustainable fulfilment, without compromise
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150+ platform integrations
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B2B, B2C, and Omnichannel
fulfilment solutions
300,000 sq. ft.
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The story behind Muze
Muze Skincare, a leading Dutch beauty brand with a strong focus on sustainability and natural ingredients, Muze was born out of the growing demand for eco-friendly natural cosmetics. The founders, driven by their desire to make a positive impact on the environment, saw an opportunity to create a brand that not only delivers high-quality products but also strives for a smaller ecological footprint.
Currently, Muze Skincare offers a range of 16 full-size products, along with trial & travel sets and try-out sets. smoothly - all while keeping their brand's caring spirit intact.

The Driving Force Behind the Brand
Muze Skincare sets itself apart not only through its commitment to sustainability and natural ingredients but also by being led by three passionate women. With in-depth expertise in cosmetics and a shared vision of eco-friendly beauty, the founders have built Muze Skincare into a brand that delivers products of the highest quality.
Liesbeth Kleermaker: "It was really important for us that our line was water-free, free of microplastics, free of hormone disrupting ingredients, which is very important for us females."
The Future of Muze
Miranda Balk: "We also have an international ambition. We want to go further into Europe and also maybe to Asia or America."
Liesbeth Kleermaker: "To us it was very important that we had a fulfilment company that was experienced and could help us and advise us on going international in the future."

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Don’t just take our word for it
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"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”
Jake PortnerHylo Athletics -
"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."
Zinzi BurgZabi Hair -
“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”
Marinde DuijkerFittFaves -
"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."
Brent WrigleyTile (Life 360)
How Partnering with Fidelity helped Muze future proof their brand
One of the founders of Muze Skincare shared a pivotal moment from the early days of their journey: “In the beginning, we were really focused on launching our new skincare products, We really had some trouble of getting our production in the warehouse."
That’s when when Fidelity stepped in. "They called us and said, 'If we need to, we'll pick up the products on Sunday and make sure they arrive at the warehouse on time.' The personal commitment from them meant a lot to us."
It’s this level of dedication and care that sets Fidelity apart – ensuring smooth operations, and ultimately, happy customers.
Miranda Balk: "You can have a great product, but if we can't get it to the customer, then it's worth nothing."
Looking for a fulfilment partner who goes the extra mile?
Just like Muze Skincare chose to partner with Fidelity Fulfilment because of our shared values and goals, we are ready to support your business as well.
We understand that running a business comes with various challenges, especially in the areas of distribution and logistics. That's why we offer not only logistical solutions but also a partnership focused on growth and success.
We're ready when you are.
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