Unify

The Next Generation of Fulfilment Intelligence

Modern Fulfilment Needs Modern Tools. That's why we built Unify - our in-house 3PL WMS, designed from the warehouse floor up. It gives you full control over your stock, orders, and shipping, all in real time. No delays, no clunky third-party systems. Just clarity, speed, and smarter decisions. 

How it works

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Connect

Plug in your sales channels, carriers, and platforms. Unify syncs everything in one place, from Shopify to EDI. Fast setup. Full control.

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Automate

Set the rules, then let Unify do the work. From smart picklists to custom tags and filters, Unify keeps your orders moving smoothly.

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Fulfil

Track every item, every shipment, every step. Unify gives you real-time visibility and built-in shipping tools, so nothing slips through the cracks.

Why Unify

Other systems weren’t built for this.

Unify was designed from the ground up to solve the real challenges of modern fulfilment, from  complex integrations to high-volume order flows. Here’s how our fulfilment management software does what others can’t.

Third-party WMS systems

Off-the-Shelf Doesn’t Cut It

Most third-party WMS platforms weren’t built for real-world fulfilment. Unify is. It handles B2B, DTC, and Retail workflows without workarounds, giving you logic that adapts to your operation - not the other way around.

High-volume eCommerce data

Built to Handle the Load

When order volumes spike, traditional WMS systems struggle. Unify processes high-SKU, multi-line orders without slowing down, keeping fulfilment fast, accurate, and scalable. Even at peak.

Complex integrations

Integration Without the Headache

Skip the middleware and manual uploads. With Unify, EDI and API integrations are built in, not bolted on. You get mapped data, custom rules, and seamless syncing across platforms, without relying on third party tools.

Core features

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Custom rules engine

Automate actions with tags, filters, and workflows tailored to your exact needs.

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Built-in EDI support

Skip the third parties. Handle complex retail integrations natively.

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Courier & shipping control

Manage carriers, services, and routing with full flexibility and oversight.

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Real-time

See orders, inventory, and performance update instantly in your browser.

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Full support

Unify works across devices, teams, and roles - without limits.

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Order-level visibility & tracking

Track every order, every step, from allocation to final delivery.

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1. See Your Whole Operation at a Glance

Unify brings your entire fulfilment process into one clear, real-time dashboard. From inventory levels to order status and shipping progress, you get full visibility across your warehouses and sales channels. This big-picture view helps you spot issues early, respond quickly, and keep your operations running smoothly. No surprises, just total control.

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2. Track Every Order With Confidence

Never lose sight of an order again. Unify gives you precise, up-to-the-minute tracking on every package, letting you monitor progress from picking to final delivery. This transparency means fewer customer queries, faster issue resolution, and a smoother experience for your team and your customers alike.

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3. Automate Your Workflows

Save time and reduce errors by automating repetitive tasks like order routing, inventory updates, and carrier selection. With Unify’s custom rules engine, you can tailor automation to your exact needs - whether it’s splitting orders, prioritising shipments, or flagging exceptions. The result? Faster fulfilment.

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4. Connect All Your Sales Channels Seamlessly 

Whether you’re selling on ecommerce platforms, marketplaces, or in-store, Unify pulls together your orders and inventory data in one place. No manual updates or messy spreadsheets, just smooth, accurate order flow and real-time stock visibility everywhere you sell.

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5. Insights That Drive Smarter Decisions

Unify’s reporting tools turn data into actionable insights. Track key metrics on our easy-to-use reporting tool, giving you the information you need to spot patterns, identify opportunities, and make decisions that keep your business moving forward confidently.

Top integrations

Fidelity's state of the art integration software seamlessly links together your web stores, e fulfilment, and shipping - giving you total visibility over the ecommerce order fulfilment process.

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Integrations for you

Ecommerce

Plug into the platforms your customers love

Connect effortlessly with major ecommerce platforms like Shopify, WooCommerce, and Wix. Unify syncs orders and inventory across all your online stores, so you can sell confidently without worrying about overselling or stockouts. Fast, reliable, and designed to scale as your business grows.

B2B

Smooth connections with your retail partners

Meet the demands of retail partners with ease. Unify supports seamless integration with large retailers like John Lewis, Target, and others, handling complex order formats and routing requirements. Stay compliant, keep shipments on time, and maintain strong relationships with your wholesale partners.

 

Custom setups

Complex integrations made simple

When standard integrations fall short, Unify steps in with powerful custom API options and built-in EDI support. Unlike many platforms, we offer native EDI functionality without third-party tools, simplifying your communications with larger trading partners. This means fewer delays, reduced errors, and smoother data exchange - no developer required.

What makes us different

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Built by a fulfilment company

Designed by experts who understand your needs.

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Handles real warehouse processes

Works exactly how your warehouse operates.

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Native EDI functionality

EDI built-in for seamless trading partner connections.

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Configurable logic

Adjust workflows without coding.

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Runs in browser

Access anywhere, no installs needed.

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High-SKU and multi-line orders

Handles complex orders with ease.

Made for You

Seamless fulfilment shaped around your brand.

Global Reach

Delivering growth across every market.

Don’t just take our word for it

  • "We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”

    Jake Portner
    Hylo Athletics
  • "We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."

    Zinzi Burg
    Zabi Hair
  • “We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”

    Marinde Duijker
    FittFaves
  • "Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."

    Brent Wrigley
    Tile (Life 360)

FAQs

Here are answers to the most common questions about Unify to help you understand how it fits with your business needs.

Can Unify integrate with my ecommerce platform?

Unify connects seamlessly with popular platforms like Shopify, Amazon, WooCommerce, and many more to keep your orders and inventory in sync. We can also build custom integrations to meet your needs. Short answer? Yes, we can.

Is Unify suitable for both B2B and direct-to-consumer sales?

Yes. Unify is designed to handle complex B2B orders and fast-paced DTC shipments with equal ease.

How hard is onboarding?

We tailor the onboarding process to your business, typically getting you up and running quickly without disrupting your operations.

Do I need technical skills to configure Unify?

No. We fully support you during the onboarding process to connect your platforms, and are on hand to ensure everything stays connected.

What hardware or software do I need to run Unify?

Unify runs in any modern web browser.

We're ready when you are.

Find out how we help brands scale faster, smarter.
Use our quick no-obligation quote form, or speak to our team.