Native EDI and API integrations
Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.
Customisable workflows
Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.
Real-time visibility
Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.
Flexibility, built in
Trusted by high-volume omnichannel brands
All in one place
Connect to multiple stores and platforms
Your Fulfilment Experts
We know fulfilment isn’t just about moving boxes. It’s about understanding your business inside and out. Our team brings experience and real care to every order, with years of experience and a hands-on approach.
What makes Fidelity different? Think of us as part of your team. We solve problems. We adapt. And we take responsibility for your success every step of the way, so you can focus on growing your business with confidence.
Why Choose Us
150+ platform integrations
with Fidelity's software solutions
B2B, B2C, and Omnichannel
fulfilment solutions
300,000 sq. ft.
of global storage
Expert teams
in the UK, EU and US
99% accuracy rate
with over 25,000 items shipped per day
Full customer support
and easy onboarding
Order Fulfilment
We handle every step from picking to packing and shipping, so your orders reach your customers accurately and on time, every time.
Storage & Warehousing
Our secure facilities in the UK, EU and US keep your inventory safe and ready to move whenever you need it.
Returns Management
Simplify the returns process with fast inspections, processing, and restocking, to keep your customers happy and your inventory accurate.
B2B & B2C
We‘re experts at B2B, D2C and omnichannel selling, with flexible fulfilment designed for your sales channels.
International
Reach customers worldwide with our global network. We handle international orders efficiently, so you can grow without limits.
Over 150 integrations
Link your sales channels and couriers in one place. Our system connects to over 150 platforms, couriers, retailers and apps, including Shopify, WooCommerce, and Amazon. And with our proprietary Unify software, real-time updates keep your orders flowing smoothly. This means fewer errors, faster deliveries, and more time to focus on growing your business.
Made for You
Seamless fulfilment shaped around your brand.
Global Reach
Delivering growth across every market.
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"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding a third-party logistics providers who supports and can almost reinforce our brand’s mission.”
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"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."
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“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”
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"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock, orders, everything really, making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."
News & Insights
Discover how wellness brands can thrive by combining product innovation, community engagement, and operational excellence. Learn from experts like Fittfaves and Hylo Athletics on scaling sustainably and building trust.
FittFaves brings sparkle to the gym. Discover how founders Roos and Marinde turned a personal need into a fast-growing brand with cute, high-quality fitness gear.
Discover how Hylo is redefining running footwear by combining sustainability with high performance. In an interview with Fidelity, Senior Sales Manager Jake Portner shares how the brand is building a circular, planet-conscious future for athletes worldwide.