1 Oct, 2024
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Sam & Julia: Flexible, Global Fulfilment

International Growth, Compare 3PLs

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150+ platform integrations

with Fidelity's software solutions

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B2B, B2C, and Omnichannel

fulfilment solutions

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300,000 sq. ft.

of global storage

The story of Sam & Julia

Brought to life by Karina Schaapman, the stories of Sam & Julia evolved from a beloved children's book series, into a brand with global aspirations. With a range of products including toys and craft products, and an international TV series on the way, meeting the demands of this fast-growing global brand was a challenge for the team.

Karina Schaapman and her four children are at the heart of this family business, creating a world where imagination thrives and diversity is celebrated.

We spoke to Karina, and her son Ian, to find out more about how partnering with Fidelity Fulfilment helped their brand tackle these challenges and scale their operations smoothly - all while keeping their brand's caring spirit intact.

thumbnail mouse mansion

Where it began

Karina Schaapman: Well, I was thinking what kind of world I want to give children. It must be safe, and careful. Everybody is welcome. And when you see that your neighbours are doing something different, you don’t have to be afraid of them, but you learn from it. And then I decide to pick up a cotton box and to make the world that I imagined for Sam and Julia.

I’m so proud that the books are translated into 28 languages, and published in 33 countries all over the world.

Normally, you hate mice. But these mice, you love!

 

Global Fulfilment Challenges

Ian Schaapman: When we started helping our mother, we quickly realised we had something special, because of the reactions of the books. People kept reading the books and that for me was enough proof.

When we started seven years ago - when we were drowning in stock at our small office - we didn’t have the room to really do it. We didn’t have the different sizes of boxes… it was complete chaos.

So bit by bit we started to think about a logistic solution that wasn’t us. Getting quotes from the really big 3PLs was impossible - you need at least 1000 orders per month to even get a quote.

And the smaller options? They couldn’t do B2B fulfilment. We needed to do something about it, quickly.

That’s where we found Fidelity was able to do that; to make sure we have an effective logistic program all partners involved can work with. Flexibility is most important for us - because during fair season we need a lot of B2B orders fulfilled, and during the holidays we need a lot of B2C orders.

Sam and Julia Mousemansion
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Don’t just take our word for it

  • "We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”

    Jake Portner
    Hylo Athletics
  • "We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."

    Zinzi Burg
    Zabi Hair
  • “We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”

    Marinde Duijker
    FittFaves
  • "Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."

    Brent Wrigley
    Tile (Life 360)

Fidelity: Handling with care

Karina Schaapman: I created The Mouse Mansion with care, and I’m so happy that the partners that we work with also handle our products with care. They look after our customers, so it feels for me very safe to go into the world with partners like Fidelity.

 

If you've been inspired by The Mouse Mansion's success story - why not write your own?

Contact our team to discover how partnering with Fidelity Fulfilment  with the Mouse Mansion team can help your business realise it's global goals. Whether you're facing distribution challenges, looking for flexible logistics solutions, or simply looking for a partner who understands your business needs - we're here to help.

 

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