Why Canadian eCommerce Brands Are Eyeing Europe: A Smart Move in 2025

With US tariffs putting the squeeze on Canadian brands, many are turning their gaze across the Atlantic. Europe could be the perfect fit for Canadian ecommerce companies looking to swerve the impact of tariffs. Let's dive into why this shift makes sense and, specifically, how it could be fulfilment partners that are invaluable in helping you navigate the switch. 

The European Advantage 

So, why Europe? For starters, the Comprehensive Economic and Trade Agreement (CETA) between Canada and the EU eliminates most tariffs on goods traded between the two regions. This means Canadian brands can enter the European market with fewer cost barriers, making their products more competitive. But it's not just about tariffs. Europe boasts a massive consumer base with diverse tastes and a growing appetite for high-quality, unique products. From fashion to tech gadgets, European consumers are eager to explore what Canadian brands have to offer. 

Fulfilment: From Canada vs. From Europe 

Now, let's talk logistics. Fulfilling orders from Canada to Europe can be a bit of a headache. Long shipping times, higher costs, and complex customs procedures can all eat into your profits and customer satisfaction. This is where third-party logistics (3PL) providers come in. 

Fulfilling from Europe: 

• Faster Delivery: With fulfilment centres in Europe, you can offer faster delivery times, and we all know how much customers are all about delivery speed. 

• Lower Costs: Reduced shipping distances and fewer customs hurdles mean lower costs and fewer headaches. 

• Local Expertise: European 3PL providers understand the local market and regulations, meaning you can get back to the important work of building brand and driving customers to your site. 
  
  

The Role of 3PL Partners 

Working with 3PL partners can make this transition smoother. They offer expertise in international logistics, customs compliance, and efficient order processing. By leveraging their established networks and relationships with freight shippers, 3PL partners can access competitive rates and pass the savings on to you. This can help offset some of the increased costs due to tariffs and ensure a seamless customer experience. 

Fidelity in Europe; Fidelity Worldwide 

Located in the outskirts of 's-Hertogenbosch, our Netherlands base in the EU offers amazing access Europe-wide. We offer high-quality fulfilment solutions for both B2B and B2C customers, with our fulfilment center spanning over 5500m² and equipped to meet the diverse needs of e-commerce businesses. 

As a global partner, Fidelity owns and operates fulfilment centres in the EU, UK and US, ensuring consistency and reliability worldwide.

Our advanced WMS platform seamlessly integrates with major retailers and ecommerce platforms, making service configuration effortless and providing real-time access to your data.

Ready to Make the Leap? 

Shifting your focus from the US to Europe might seem daunting, but with the right strategies and partners, it can be a game-changer. If you are curious about what a strategy for bringing your brand to Europe could look like, let’s book in a chat with one of our experts today.