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Optimising Packaging for International Shipments: A Practical Approach

Embarking on the global eCommerce journey demands a nuanced approach to packaging—one that extends beyond traditional considerations. In this blog, we look at the practical aspects of optimising packaging for international shipments, focusing on the dynamics of international fulfilment.



The Importance of Tailored Packaging


Minimising Shipping Costs 

  Tip 1: Right-sizing Packaging for Fulfillment: Tailor your packaging dimensions to align seamlessly with the size and weight specifications of international fulfilment providers. This not only reduces material waste but also ensures efficient use of storage space, contributing to cost-effective global logistics.
  Tip 2: Lightweight Materials for Efficient Fulfillment: When working with international fulfilment partners, opt for lightweight yet durable materials. This not only aids in reducing shipping costs but also aligns with fulfilment centre guidelines, optimizing handling processes.

Ensuring Regulatory Compliance

  Tip 1: Research for Global Regulatory Harmony: Dive into the specific packaging regulations of target markets, considering international shipping requirements. A uniform approach to compliance ensures that your packages smoothly navigate customs checkpoints and adhere to the diverse regulations of each destination. 
  Tip 2: Uniform Labelling Standards: Implement a standardized labelling system that meets the requirements of international fulfilment partners. Clear, uniform labels aid in quick processing within fulfilment centres, reducing the risk of delays in the global supply chain.

Protecting Products During Transit

  Tip 1: Customised Cushioning for Global Handling: Tailor your cushioning materials to withstand the rigours of international transit. Collaborate with fulfilment centres to understand their handling processes, and design packaging that safeguards products across various touchpoints, from fulfilment to final delivery.
  Tip 2: Reinforced Sealing for Secure Transit: Work with fulfilment partners to reinforce packaging sealing methods. A secure package not only protects the contents but also ensures the package remains intact during international shipping, contributing to customer satisfaction.

Choose the Right Packaging Materials

  Tip 1: Sustainable Packaging for Global Appeal: Consider eco-friendly packaging materials that resonate with a global audience. Sustainability not only appeals to environmentally conscious consumers worldwide but also aligns with the growing demand for responsible business practices.


Prioritise Efficient Use of Space 

  Tip 1: Fulfilment-Centric Compact Packaging: Optimise packaging for efficient storage. Work closely with your warehousing team or fulfilment partner to understand their storage infrastructure, and design packaging that maximises space utilisation while maintaining product integrity.
  Tip 2: Explore Flat-Pack Solutions: Consider flat-packaging solutions for certain products. Efficient flat-pack options not only reduce storage space requirements but also contribute to lower shipping costs, benefiting both you and your warehouse or fulfilment centre.

By aligning your packaging strategies with the dynamics of international fulfilment, you can ensure that your products reach customers worldwide intact, on time, and with the quality they expect.

With years of experience in e-commerce fulfilment, Fidelity Fulfilment is the ideal partner for your international eCommerce brand. We provide our partners with state-of-the-art technology and integrations, operational efficiency (with 99% accuracy rates), and high levels of customer satisfaction.