Take the pressure out of your Amazon order fulfilment
Selling on Amazon means meeting high expectations - from sales metrics to Prime eligibility. Our Amazon order fulfilment integration ensures your goods ship fast, accurately, and always compliant. From real-time order syncing to Amazon-ready labelling and booking, everything flows seamlessly through our system. That means fewer delays, fewer penalties, and more time to focus on growing your listings.
With Fidelity, you get an experienced partner who understands the pace, volume, and precision that Amazon demands - so you can stay competitive, without the chaos.
Connect Your Account
Integrate your Amazon Seller account using Unify, our in-house platform built for speed, visibility, and control. Orders flow directly into our system in real time, so nothing gets missed. You’ll get full oversight of inventory, order status, and performance; all from one connected dashboard.
Send your stock to us
Store your products closer to your customers with our fulfilment centres in the UK, EU, and US. Your inventory is securely managed by Fidelity, with full traceability and fast despatch. Whether you're using FBA or FBM, we’ve got the infrastructure to keep things moving.
We Fulfil Your Orders
We prepare every order to meet Amazon’s strict requirements - from barcode labelling, to packaging and delivery timelines. Our teams are trained to handle the complexities of Amazon fulfilment, including Prime eligibility, seasonal demand, and seller performance metrics.
Fulfilled by Amazon (FBA)
Take the stress out of FBA compliance. We handle Amazon’s strict packaging, labeling, and shipping requirements for you - so your products reach Amazon’s warehouses on time and in full. Avoid costly storage fees and stock issues with our integrated system that keeps your inventory perfectly balanced. Simply send your goods to us, and we’ll manage the rest.
Fulfilled by Merchant (FBM)
Selling with FBM? We streamline your Amazon order fulfilment from our secure UK, US, and EU warehouses. Our smart integrations track and process your orders in real time, ensuring every item is handled quickly and accurately. Whether it’s custom packaging or product bundles, our flexible solutions scale to fit your unique needs.
Made for You
Seamless fulfilment shaped around your brand.
Global Reach
Delivering growth across every market.
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"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”
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"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."
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“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”
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"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."
