Subscription Box Fulfilment

Seamless order fulfilment for subscription businesses.

 Tailored subscription box fulfilment that’s reliable and consistent, helping you keep every subscriber happy and engaged. From recurring orders to themed boxes, we ensure your brand promise is delivered every time. 

What is Subscription Box Fulfilment?

Subscription box fulfilment involves receiving, storing, picking, packing, and shipping products to customers on a recurring basis. Unlike traditional orders, subscription shipments require careful order processing, real-time inventory tracking, and timely delivery to maintain a consistent customer experience. Tasks often include kitting and assembly, inventory management, and handling returns. At Fidelity, we provide tailored fulfilment solutions for subscription brands, including beauty products and health & wellness items, ensuring every box is accurate and on time.

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Quality Control

Even small errors can have a big impact on recurring orders and subscriber satisfaction. Using our proprietary Unify WMS system, we minimise risks and errors during picking and packing, from special combos for ecommerce customers to carefully specified kits for retail contracts. Every box is handled with care, ensuring every subscriber receives exactly what they expect.

Kitting and Assembly

Subscription box fulfilment isn’t just about picking and packing, it’s about delivering a consistent experience that reflects your brand. At Fidelity we handle themed boxes, special combos, and marketing inserts to enhance the customer experience. Each box is assembled accurately and efficiently, ensuring precise order fulfilment. This keeps your fulfilment process smooth and supports long-term customer loyalty. 

Inventory Management

Accurate stock control is essential for subscription box fulfilment. Using our proprietary Unify WMS system, we provide real-time visibility across all regions, with automated batch tracking, expiry alerts, and predictive replenishment to prevent stock shortages. This ensures products are ready to be picked, packed, and shipped on schedule. Reliable inventory management keeps recurring orders running smoothly and maintains a consistent customer experience 

Reliable Delivery

Subscription boxes rely on customers receiving products on schedule. We work with trusted carriers and provide real-time tracking, giving you visibility at every stage of the delivery process. At Fidelity, we help your brand build trust with every delivery, encouraging long-term subscription loyalty.

Why Choose Us

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25,000

parcels processed per day

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99%

picking accuracy

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300,000

sq. ft. of global storage

Introducing Unify

Our proprietary warehouse management system, Unify, is designed specifically to handle the complexity and scale of modern fulfilment.

Unlike off the shelf solutions, Unify is built by fulfilment experts to deliver speed, accuracy, and flexibility, so you stay in control.

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Native EDI and API integrations

Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.

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Customisable workflows

Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.

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Real-time visibility

Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.

Flexibility, built in

Trusted by high-volume omnichannel brands

All in one place

Connect to multiple stores and platforms

Made for You

Seamless fulfilment shaped around your brand.

Global Reach

Delivering growth across every market.

Don’t just take our word for it

  • "We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding a third-party logistics providers who supports and can almost reinforce our brand’s mission.”

    Jake Portner
    Hylo Athletics
  • "We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."

    Zinzi Burg
    Zabi Hair
  • “We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”

    Marinde Duijker
    FittFaves
  • "Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock, orders, everything really, making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."

    Brent Wrigley
    Tile (Life 360)

Our locations

150+ integrations

Fidelity's state of the art integration software seamlessly links together your web stores, e fulfilment, and shipping - giving you total visibility over the ecommerce order fulfilment process.

Frequently asked questions

 Got questions about subscription box fulfilment? We’ve answered the most common ones to show how we ensure every order arrives accurately and in line with your brand. 

Can you handle seasonal or themed boxes with multiple products?

Yes. We manage complex subscription boxes efficiently using our structured kitting and assembly processes. Each item is picked and packed accurately, ensuring the box is complete. Subscribers receive their boxes on time, every cycle. 

 

Do you offer international shipping for subscription boxes?

Yes. We coordinate with trusted carrier networks to manage subscription box fulfilment from our warehouses in the UK, US, and EU. Every order is carefully tracked to ensure accuracy and on-time delivery, giving subscribers a seamless experience. 

 

Can you provide branded or custom packaging?

Absolutely. Custom or branded packaging can be incorporated into each subscription order to create memorable unboxing experiences, supporting a consistent brand image and strengthening customer loyalty 

What quality checks are in place for subscription orders?

Our proprietary WMS has been built to minimise the risk of errors during picking and packing, while maximising efficiency. This guarantees reliable subscription box fulfilment and a consistent customer experience 

We're ready when you are.

Find out how we help brands scale faster, smarter.
Use our quick no-obligation quote form, or speak to our team.