Just-In-Time Solutions to Minimise Waste

Right Order

Because stock is held as leanly as possible and replenished only when needed, every order must be processed correctly the first time. A single picking or packing error not only disappoints the customer but can also disrupt the balance of carefully timed supply chains. With JIT, ensuring the right order means precision handling, live inventory updates, and tight quality control, so that each item arrives exactly as promised without the cost or waste of excess stock.

Right Place

The efficiency of Just in Time relies on products moving smoothly to their destination without delay. With minimal buffer stock and fast turnover, there’s no room for misdirected shipments or wasted miles. Delivering to the right place means integrating sales platforms, logistics partners, and fulfilment centers to ensure orders are routed directly and accurately. This reduces unnecessary handling, cuts down transport costs, and keeps the JIT model running as lean and efficient as intended.

Right Time

At the heart of Just in Time fulfilment is speed and timing. Stock arrives into the warehouse only as it is needed, and orders are shipped out to customers with the same precision. Hitting the right time means synchronising inventory flow with customer demand so that products are always available when required – but never sitting idle on the shelf. By working to strict schedules and leveraging real-time data, JIT fulfilment ensures goods reach customers exactly when they expect them, supporting both efficiency and customer satisfaction.

Inventory Sequencing & EDI

Our inventory and product sequencing allows a transparent, detailed, accurate production line. The benefit to you? Greater efficiency, reduced downtime, and improved output – with real-time stock, batch and serial traceability.

Our EDI software allows the passing of accurate instructions between manufacturers and our team to ensure that our despatch process is flawless and keeps your wheels turning.

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Why Choose Us

Start selling today

25,000

parcels processed per day

99%

picking accuracy

300,000

sq. ft. of global storage

Start selling today

"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding third-party logistics providers who support and reinforce our brand’s mission.”

Jake Portner

Hylo Athletics
"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."

Zinzi Burg

Zabi Hair
“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”

Marinde Duijker

FittFaves
"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock orders and making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."

Brent Wrigley

Tile (Life 360)