Fidelity Fulfilment’s Unify WMS Named “Overall Fulfillment Solution of the Year” at RetailTech Breakthrough Awards 2026

Fidelity Fulfilment is proud to announce that its proprietary Warehouse Management System, Unify WMS, has been named “Overall Fulfillment Solution of the Year” in the 4th annual RetailTech Breakthrough Awards, presented by RetailTech Breakthrough, a leading independent market intelligence organization recognizing excellence in global retail technology.

A breakthrough in modern fulfilment technology

Unify WMS powers global, high-volume, high-accuracy ecommerce operations through a single, unified platform. Designed to bridge the gap between B2C and B2B fulfilment, it enables brands to operate with greater flexibility, precision, and real-time visibility across all sales channels.

Built for multi-channel businesses, Unify supports complex operational needs including personalised workflows and advanced rules-based automation, helping brands scale without operational compromise.

One platform for complete operational control

Unify centralises control over stock, orders, and shipping in real time. The process begins by connecting sales channels, carriers, and commerce platforms into a single system. From there, everything is synchronised into one operational view. Users define the rules, Unify executes them.

Key capabilities include:

• Smart picklists and automated workflows
• Custom tags, filters, and rules engine
• Real-time inventory and order visibility
• Integrated courier and shipping management
• Full support across teams, devices, and roles

The platform ensures that every order moves efficiently through the fulfilment process with speed, accuracy, and consistency.

Built for complexity and scale

Unify WMS is designed for businesses operating across multiple territories, channels, and fulfilment models.

Key capabilities include:

• Rapid territory rollouts with compliance built-in
• Stackable, custom order rules for personalisation at scale
• Real-time carrier integrations for informed decision-making
• Automated inventory allocation and order routing
• System-guided picking and packing for maximum accuracy

Proprietary algorithms enable seamless coordination across complex business rules and multi-channel environments, ensuring operational consistency at global scale.

Leadership perspective

“Modern fulfilment needs modern tools. That’s why we built Unify in-house. Born from our deep experience in ecommerce and high-standard supply chain operations, we recognised early that conventional solutions were holding clients back and that meaningful innovation in retail technology required building a completely new platform,” said Stephen Williams, Co-founder and Director of Fidelity Fulfilment.

He added:

“We’re grateful to RetailTech Breakthrough for this award. Case studies from brands such as TRIP and Life360 demonstrate measurable reductions in errors, faster rollout of new territories, and improved customer satisfaction, confirming Unify can deliver precision, speed, and a focus on the customer experience.”

About the RetailTech Breakthrough Awards

The RetailTech Breakthrough Awards program recognises the innovators transforming the global retail landscape through technology.

Each year, the program evaluates thousands of nominations from companies across more than 16 countries, highlighting breakthrough innovations in areas such as:

• E-commerce and omnichannel retail
• AI-driven analytics and automation
• In-store and digital customer experience
• Supply chain and fulfilment technology

The awards spotlight the solutions enabling retailers to operate more efficiently, adapt faster, and deliver exceptional customer experiences.

 “Unify WMS enables brands to scale without compromise. Off-the-shelf WMS solutions can’t meet the complex realities of modern ecommerce, leaving gaps that hinder customer experience and operational efficiency, including avoidable order errors, challenges with multi-territory compliance, rigid order rules, and limited visibility into inventory and carrier data,” said Bryan Vaughn, Managing Director, RetailTech Breakthrough.

“Fidelity’s Unify delivers tangible value to both fulfilment teams and end consumers. Unify empowers businesses to maintain creativity, personalization, and operational control, delivering a differentiated retail experience while driving efficiencies across global, omnichannel operations. We’re excited to name Fidelity Fulfilment Unify ‘Overall Fulfillment Solution of the Year!’”  

About Fidelity Fulfilment

At Fidelity, our goal is simple: to provide accurate, fully tailored fulfilment solutions that help your business grow. We partner with brands that expect more from their fulfilment provider, because we understand that your success is our success.

With teams across the UK, US, and EU, we deliver specialist warehousing and fulfilment services across a wide range of industries, including:

• Storage and Fulfilment
• eCommerce Fulfilment
• B2B and Retail Fulfilment
• Kitting & Assembly
• Returns Management
• Quality Control
• Retailer and webstore integrations
• EDI software solutions
• International growth support

We don’t believe in one-size-fits-all fulfilment. Every solution is tailored to the operational needs of your brand.

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