Retailer Compliance
Stay in the green, with intelligent order processing for B2B sellers











Retailer Compliant Fulfilment
Compliance with retailer standards is essential for B2B sellers, in order to avoid penalties and maintain positive relationships with retail partners.
We work with some of the largest retailers and vendors to ensure your goods reach their destination OTIF - on time, and in full. And with state of the art software in place to manage your compliance, you can rest assured that your goods are in safe hands. Our teams handle everything for you - including packaging, transportation, and labeling.
What we do
Order Processing
Labelling & Shipping
Compliance

Understanding Retailer Standards
Retail compliance, sometimes known as vendor compliance, involves meeting the specific requirements set by your retail trading partners. These standards can include label placement on packaging, carrier selection for transportation, and meeting specific packaging guidelines. Errors or failures to meet these standards can result in costly chargebacks, and potentially damage supplier-retailer relationships. And each retailer may also have different requirements - making compliance for multi-platform sellers even more challenging.
Partnering with Fidelity means we're able to handle all of your retail fulfilment under one roof - whether you ship to one vendor, or many. With experience working with leading retailers like Amazon, John Lewis, and Next, our teams are able to easily handle all your retail fulfilment needs, while keeping your compliance scores in the green.
Introducing Unify
Our proprietary warehouse management system, Unify, is designed specifically to handle the complexity and scale of modern fulfilment.
Unlike off the shelf solutions, Unify is built by fulfilment experts to deliver speed, accuracy, and flexibility, so you stay in control.
Native EDI and API integrations
Connect effortlessly with ecommerce platforms, retailers and carriers - no third-party add-ons required.
Customisable workflows
Adapt order and inventory processes on the fly, with configurable rules tags and picklist templates.
Real-time visibility
Stay in control, wherever you are. Manage orders, track inventory, and monitor performance, all through a fast browser-based interface.


Flexibility, built in
Trusted by high-volume omnichannel brands

All in one place
Connect to multiple stores and platforms

Made for You
Seamless fulfilment shaped around your brand.

Global Reach
Delivering growth across every market.
Don’t just take our word for it
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"We’re working with Fidelity in the Netherlands, and two key things stand out for us: their tech capabilities, like a strong WMS, and the transparency that allows us to act quickly - whether updating SKUs, product titles and variants, or simply sharing a tracking link and knowing when something has been dispatched. The other is Fidelity’s alignment with our company ethos and sustainable practices, finding a third-party logistics providers who supports and can almost reinforce our brand’s mission.”
Jake PortnerHylo Athletics -
"We are Zabi Hair – a young and ambitious company in the beauty industry. With our self developed product, the HairBooster, we experienced rapid growth. Of course, that growth came with challenges, but thanks to Fidelity’s super-fast service, we were able to scale immediately. This allows us to keep our full focus on what really matters: our customers and their hair. Thanks to Fidelity, we are able to continue achieving our dream growth."
Zinzi BurgZabi Hair -
“We had the products but not the capacity to serve customers quickly. With Fidelity, we found fast service and great communication, and when we saw they had locations in the UK and US, we knew this is a partner we could truly grow with.”
Marinde DuijkerFittFaves -
"Fidelity, with their presence in both the UK and the Netherlands, has made it really easy for us to enter new markets, from the UK to the EU, Australia, and Asia. Their tech was really important to us, giving us full visibility of our stock, orders, everything really, making it simple to manage multiple locations. Compliance is straightforward, and Fidelity has been able to support our growth from small initial stock to the large volumes we handle in the US."
Brent WrigleyTile (Life 360)
We're ready when you are.
Find out how we help brands scale faster, smarter.
Use our quick no-obligation quote form, or speak to our team.